SAM 340 UNIT 5 Essay Example | Topics and Well Written Essays - 500 words

SAM 340 UNIT 5 - Essay Example The sports industry in the United States is developing at a high rate owing to use of improved technology and massive support from the government and sporting fraternities. Professional Sports. Professional sports entail athletes competing as a team or as individuals, and the reward system is based solely on performance. A professional sport is a major international recreational activity that contributes billions of dollars to the economy every year. North America has been able to develop many international players, and this has made the region lead in the world of sports. The use of improved technology and increased demand for sports programming have also made North American sports a hit in markets abroad. North America holds five major international leagues namely, the National Hockey League, the National Football League, the National Basketball Association, the Major League Baseball and the Major League Soccer (Rosner and Kenneth, 496). There are other international leagues that are played in Africa, South America, Europe, Asia and Australia and they include: American football, baseball, soccer, rugby, cricket, basketball, hockey and volleyball. There are also other professional sporting events that involve individual sportsmen and women, and these include action sports like tennis, track events like relays, and field games like javelin. The NASCAR, Nextel and Professional Golfers Association, organize these events and act as the key management of the sport industry. Sport Agency. Representation of athletes in competition by individuals led to the emergence of sports agency. The sports agency evolved and developed due to high competition as sports agency tried to market their clients in the world of sports. International Marketing Group was the first sports agency to represent athletes in competitions back in 1960 when it first represented Arnold Palmer. There are over 4,300