Representations of Men in Advertising

What is a man? This question may be odd to hear, but it's a question that is answered constantly by advertisers in print ads and television commercials, all with different approaches. But he question the advertises are asking is â€Å"What images of men will sell my product? â€Å". There is the image of the rebel, the masculine heroes, the violent or aggressive man, or the classic ‘Gentleman'. In recent years we see advertisers moving closer towards the image of the ‘modern man'. The modern man, also known as the metro-sexual man, can be defined as well groomed, health and body conscious, and well dressed. The deconstruction of the two advertisements, Ralph Lauren and Michelob Ultra, accentuate this image and show its influence on the male audience. The Michelob Ultra advertisement preys on the modern mans body image perceptions, and uses them to create a desire for their product. The ad depicts an athletic swimmer, of whom we are to believe consumes the product, getting out of the pool, a picture of the product, and the heading â€Å"Lose the Carbs. Not the taste†. The caption â€Å"†¦ this is your fountain of youth† insinuates that this product will keep you healthy youthful, while being able to enjoy alcohol. There is a famous quote from Edgar A. Schoaff that reads, â€Å"Advertising is the art of making whole lies, out of half truths†. This ad from Michelob is a perfect example of this. In reality, the beer still contains carbs, almost the same amount as regular beer, but using an almost irrelevant idea of low carbs and transforming it into a, for lack of a better term, ‘healthy' beer. This misleading idea forces easily persuaded body conscious males to believe in their product. Ultimately, this kind of advertising manipulates males thoughts and plants false images of an unattainable body. The ‘modern man' look has grown increasingly more popular due to advertisers push to make men obsessing over their own body image. The advertisement for Ralph Lauren targets these image wise men and positions themselves as the ‘right' image. The ad is almost completely in black and white, with just the brand name, â€Å"Ralph Lauren† standing out in the background. The contrast makes for a striking and eye catching advertisement, with a hint of panache. It depicts three young men hurdling over a tennis net, boasting their clothes and style. Thre three men are racing, playing off men's stereotypical competitiveness and pursuit to be the best. The ad suggests that Ralph Lauren will help you get there. David Foster Wallace sums this up with his quote, â€Å"It did what all ads are supposed to do: create an anxiety relievable by purchase†. The anxiety is the endeavour to be the best and the brand will help you in that objective. Therefore, this ad boasts itself as an image of what the modern man should strive for. As a result of the many advertising archetypes presented and beliefs about normalcy, young men are growing up being bombarded by different representations and images of males and find it impossible to not fall victim of them. Young men are often enticed to emulate what they see on the television, hear on the radio or read on a newspaper ad. The allure of the lifestyle presented in advertising is most often great enough to coax the consumer to buy into it. These facts are supported by the aforementioned advertisements. Both similar in regards to target audiences, and give impressions of the modern man. One of perfect body aspirations, and the other a pursuit for the perfect look. But both simultaneously give people ambitions to be the modern man.

Proposed Business Process for a Clinic

Description of Proposed Solution Based on my Interview, observation, questionnaire, and my personal experience of having a treatment In Clan EX., optimization of the current system is proposed. The proposed system will be moving the patients' data from paper base into computer base. As mentioned on the previous chapter, the biggest problem of the current business process in Dental Clinic EX. happened because they are still using paper based for patient data and the patient's membership is heavily depend in a human memory.Therefore, by using computerized system will reduce the human errors that often occur in a business. Moreover, the computerized system will increase the efficiency and effectiveness of the time used to find patient's data in the inventory, effort, and Inventory space to keep patients data. Furthermore, by implementing a good system and high technology, the clinic can Increase Its reputation and customers' satisfaction. The concept of the proposed system Is to keep al l patients' data In a database and give a lifetime membership for the patients.The Information system that are covered in the proposed system are Patient Database, Treatment Price, and Transaction Record 81 4. 2. Proposed Business Process 4. 2. 1 . Context Diagram Figure 28. 1 – Context Diagram of Proposed System Figure 4. 1 above shows the differences between the current data flow with the data flow after the new system is proposed. The external agents in this system are still the same (Head of Doctor, Doctor, nurse, administrator, and patient), and they are connected with the Dental Clinic EX. proposed system.In this context diagram, there are significant changes of data flow for the administrator, doctor, and nurse compared to the context diagram before using the proposed system. Here are the comparisons for Admit Current System Proposed System Get appointment request Make schedule for doctors Create or search patient data Create patient data (in database) (paper base), an d give it to nurse. Receive price the treatment from the doctor Create a bill Get the bill from the printer and give it to the patient Record payment Check paper stock to record Check paper for printer patient data Table 4. Comparison of administrator Job Doctor Receive schedule list from the Receive schedule list from the administrator administrator Receive patient data from the Open patient data in database nurse Analyze X-ray result (if any) Update patient data (write the Update patient data (including progress of the treatment) treatment note, price, prescription, and bill) Save the updated X-ray result (if Save the updated X-ray result (if any) any) List all the treatment and price the treatment Create prescription Table 5. 3 Comparison of doctor Job Nurse Receive patient data from the administrator.Give patient data to the doctor. Help patient to get X-ray. Open patient's X-ray result and Open patient's X-ray result and display it in the monitor. Display it in the monitor. Pre pare and check equipments for Prepare and check equipments the treatment. Or the treatment. Give oral report about the quality Give oral report about the quality of the equipments to head of of the equipments to head of doctor. Receive order from head of Receive order from head of doctor about the equipment (order doctor about equipment to get new equipment or call the (order to get new equipment or supplier) Table 6. Comparison of nurse Job By looking at the three tables above, we can see that by using the proposed system, the doctors, nurses, and administrator has fewer Jobs to do. The detail of the data flow in the business process will be explained on the next section about Data Flow Diagram. 4. 2. 2. Data Flow Diagram of Proposed System After implementing the proposed system, there will be some changes in the Data Flow Diagram for treatment process, update patient data, and payment process. The changes of the Data Flow Diagram will be explained on section 4. 2. 2. 1 to section. Data Flow Diagram for Treatment and Update Patient Data Figure 29. 2 DVD for Proposed Treatment and Update Patient Data Figure 4. 2 shows the changes on the process for treatment and update patient data after using the proposed system. After using the proposed system, the DVD has less recess (two processes instead of three) and four external agents; admit, patient, nurse, and doctor. For a new patient, the administrator will input the data in a database when the patient comes to the clinic. After put the data in a database, the patient will get into the treatment room to get treatment, and the doctor will update the data after the treatment.Here is the detail of the treatment process: Process 1 – Update Patient Database Administrator updates the database by creating new patient data. Before do the treatment process, the doctor will load patient data, and X-ray result (if any) to be analyzed. Then update the data after finish the treatment process (after process 2). Process 2 – Do Treatment Process While the doctor is analyzing patient data, the nurse will prepare the equipment for the doctor to do the treatment. After the nurse finished the preparation, the doctor will begin the treatment process.If it is needed to have an X-ray to see the problem clearly, the nurse will help the patient in doing the Gray. When the treatment process is done, the doctor will update patient's data. Update in here means write patient medical history (treatment note), create a prescription, and create a bill for the customer. 89 . 2. 2. 2. Data Flow Diagram for Payment System and Record Transaction Diagram O Treatment list pant Bill record Patient Do transaction Payment Pay bill Figure 30. 3 DVD for Proposed Payment System The picture above shows the Data Flow Diagram for payment system, and record the transaction in a database.This DVD consists of two processes (print bill and pay bill), and three actors (doctor, admit, and patient). After the treatment, the doctor will print the bill. The bill will be printed in double paper. The copy of the bill is for the patient, and the original bill is for the administrator. Administrator will receive the rented bill, after that patient will pay the bill. Here is the detail of the DVD for proposed payment system: Process 1 – Print Bill In this process, doctor tick all treatments given to the patient by using the new application, and insert the price of each treatment, then print the bill.The bill will be printed at the administrator's desk and in a double paper, the copy of the bill is for the patient, and the actual bill is for the Process 2 – Pay Bill After receive the bill, patient will do transaction with the administrator to pay the bill. The payment can be done by using credit card with VISA and Master Card logo, debit BCC, or by cash. 1 4. 2. 2. 3. Data Flow Diagram for Prescription Prescription Update Database Figure 31. 4 Data Flow Diagram for create prescription Figure above shows the process of creating a prescription for a patient.The DVD consists of three actors (doctor, administrator, and patient) and one process (update patient database). The process of creating a prescription is called update patient database because the prescription is saved in a bundle with patient data. 92 Here are the details of DVD for create prescription: After the treatment, the doctor will use the application to create a prescription for the patient, and then print the prescription. The prescription will be printed on the administrator desk. After that, the administrator will give the prescription to the patient. 93 4. 3.Systems Flowchart For Business Process with The Proposed System Figure 4. 5 shows the business process of Dental Clinic EX. after using the proposed system. When the patient come to the clinic, the administrator will check whether the patient has the data in the database or not. If the patient does not have a data in a database, the administrator will ask him o r her to get information to create a new data for that patient. For regular patient, his or her data will be loaded by the doctor n the treatment room (in the current system, patient data moves from administrator to nurse, and nurse will hand it over to the doctor).The treatment process is still the same with the current system, but the process in updating patient data is different. In the current system, after the treatment, the doctor will update patient data (in paper), list all treatments and price the treatments, and then give the paper to the administrator. After that, the administrator will create a bill. If the patient needs a prescription, the doctor will write a prescription, and give the prescription to the administrator. In the new system, the doctor can create bill and prescription in the treatment room.

The topic is in details Essay Example | Topics and Well Written Essays - 1250 words

The topic is in details - Essay Example During disputes, each party has specific needs and wants. Conflict ensues because both differing parties do not agree about whose wants and needs takes precedence over the others’. Negotiation strives to create an environment where prioritization of interests can be achieved. In case prioritization fails, negotiation will help conflicting parties reach an agreement through balanced compromise of their respective interests. According to Smith (2000), such balanced compromise of interests creates fairness. However, conflicting parties may fail to agree because both sides may hold substantially different understanding and perspectives of fairness. An example of such a situation is seen in the ancient Melian-Athens conflict features in the Melian Dialogue by Thucydides. Prior to engaging in any negotiation or in understanding why two conflicting parties are engaging in a negotiation, it is appropriate to appraise the causative aspects of an underlying conflict. In addition, it is advisable to acknowledge the social, political and economic context in which conflicts and subsequent negotiations are taking place. Melian Dialogue by Thucydides covers events surrounding tribal conflicts in ancient Greece. Despite being a single empire, Greece was divided along its ethnic lines. Buckley (2010) said that there were two major divisions, the Athenians deriving its roots from the Ionians and the Spartans from the Dorian heritage. Sparta adopted an oligarchic political structure characterized by a few wealthy members of the society commanding and ruling the rest of the citizens. On the contrary, Athens was democratic and the wealthiest nation in Greece. In this case, both parties held contrary political, economic and social opinions which lead to growing tens ion between them. Sparta had allies, including Melos while Athens also had its allies. Increasing tension sparked a 10-year conflict marking the first phase of Peloponnesian war between Sparta and its allies

Critically discuss the view that gender is relevant to the study of Essay

Critically discuss the view that gender is relevant to the study of INTELLIGENCE. Ground your answer in theory and illustrate w - Essay Example However, since other variables (age, socio-cultural, and environmental factors, etc.) may also affect brain activity and behavior, the amount of certainty for the differences in cognitive ability between genders base on the innate neuroanatomical brain structure pose complexity for the researchers in measuring individual’s intelligence. To begin with, clinical/educational psychologist Richard Pratt (2009) defined human intelligence as a very special mental capability that, among other things, involves the ability to reason, plan, solve problems, think abstractly, comprehend complex ideas, learn quickly and learn from experience, and it is not merely book learning, a narrow academic skill, or test-taking smartness, but rather but rather reflects a broader and deeper capability for comprehending our surroundings. Academic achievement is one of the most widely accepted aspects of life that reflects intelligence and because achievement is expected to accompany intelligence, a test that correlates with achievements has some evidence that it is measuring intelligence (Hersen, 2004, p. 26). IQ (Intelligent Quotient) test generally measures cognitive ability in the form of intelligence assessment tools. It attempts to measure the individual’s intellectual functioning or the basic ability to understand and assimilate the world and how this knowledge is being applied in life. Various qualities such as factual knowledge, short-term memory, abstract reasoning, visual-spatial abilities, and common sense are measured by IQ test (Rich, n.d.). Commonly-used IQ test tools that provide verbal and nonverbal assessments of intelligence are Stanford-Binet test, Wechsler Scales, and SAT (scholastic assessment test). However, SAT has been criticized for the possible effects of gender bias (Santrock, 2005). In connection to measuring intelligence among individuals, whether gender plays a significant factor that may predict one’s cognitive ability edge has been an interesting issue subjected under many investigations. Various studies were made in different countries all over the world to find any significant difference between the performances of both genders. In Turkey, one study to determine significant gender differences in academic performance among undergraduate students in a large university was conducted in Turkey by Dayioglu and Turut-Asik (2004). This study was based on three indicators; university entrance scores, performance in the English preparatory school, and performance (based on cumulative grade point average or CGPA) in the program where the student is majoring in. Results showed a gender gap in favor of male students in terms of university entrance score, as well as in the performance in English preparatory school. However, female students outperformed their male counterparts in the program where they major in based on CGPA. The authors concluded that despite their lower university entrance scores and under-representation i n most departments, female undergraduate students outperform the males during their college years. Derived results have implications on the gender segregation by fields of study to open and encourage female students to get into lucrative study fields as the study have shown their competence in terms of

Air pollution come along with urban development Essay

Air pollution come along with urban development - Essay Example China, like Indonesia and MÃ ©xico, is an emerging economy where air pollution in large cities causes significant health problems and is part of the nation’s priorities. Tackling air pollution not only curbs the degradation of air quality, but also promotes economic growth through the reduction of extra operating costs in public, businesses, households, and industry sectors. However, urban center reshaping results in greater livability regardless of the city’s geographic location. The debate on urban air pollution is far from over with both sides, making all efforts to prove their point. As the debate on air pollution becomes heated, many are left asking: should we stop urban development to protect our atmosphere? Logan, a senior research scientist in the Pacific Northwest National Laboratory, argues that the adoption of environmental regulation, economic reform, and energy policy controls air pollution even with urban development. Logan completed a study in which he showed that through dramatically reversing local and global air pollution in China, coal consumption lowered as the consumption of oil, natural gas and electricity rose. Consequently, there was a drastic decline in the consumption of air pollution emissions by about 20% and a corresponding decline in carbon dioxide emission by 15%. In his study, Logan (42) investigated the tradeoff between air pollution and economic growth to indicate how breaking away with the coal-based past through adoption of economic reforms, environmental policies and targeted energy reduced sulfur and other air pollutants. The study indicated a positive correlation between fiscal reforms and definite policies on environment and energy and reduced levels of carbon emissions, particulate, and sulfur. A different study conducted by in 2014 (Cunningham) confirmed that China being the world’s largest coal producer and consumer continually

Tax return problem Essay Example | Topics and Well Written Essays - 500 words

Tax return problem - Essay Example For instance, the capsizing of Paul’s boat is not exempted from the tax imposed on his income, but his sale of shares and the profits that he made from the sale of Acme shares are included in the tax thus increasing the amount he is taxed overall. Secondly, the addition of the extension to their house to accommodate Hanna, leads to an increase in the property tax. Another major consideration that has to be imposed is the child support they receive from Bob, since the paper requires the child tax laws to be ignored. Such considerations had to be included in the calculation process. Primarily, income, expenditure and property changes schedule were included to evaluate the changes in the amounts. After the schedule was evaluated, then the tax calculations were made. The focus was put on the changes in the tax, using the same ratio as that imposed by the IRS on previous incomes. Alternatively, all the additional incomes would be collectively collected and then taxed. Additionally, the unreimbursed expenses that Paul underwent were not considered, as the latest the tax refund will be made is in December 2012. This shows that despite the fact that they were unreimbursed, by the time the refund is made the tax will have already been imposed for the next year, thus showing that it will be exempted from the next year

Survey Results and Scores Research Proposal Example | Topics and Well Written Essays - 1500 words

Survey Results and Scores - Research Proposal Example According to Coffman (2000), organizations need to have clear definitions of the work expectations from the employees. The author argues that while the explicit tasks are clearly spelled out, the implicit tasks must also be defined clearly. If these functions and tasks are not defined clearly, then it leads to a de-motivating gap between expectancy and performance. So while the employee feels that the work done has been as required, the manager or supervisor may have expected something more and this leads to statements such as 'I expected you to this also and not wait for my request". This is a somewhat favorable response to have gotten. The next question got a rating of 3.7 and the result can be interpreted on the lower level of Agree. Daly (1985) has emphasized the importance of having the right materials, at the right time and with the right people. The researcher had conducted extensive reviews about the productivity norms between German and British manufacturing firms and the conclusion was that the German industries were far ahead in productivity than the British forms. The main reason was that the proper tools and materials were provided to the workers on time and this lead to optimum use of the workforce. The same logic can be used for RBN and the rather lower score suggests that improvement needs to be done with regards to the availability of software tools and testing systems. The third question received a low score of 2.9 and the score is interpreted as Somewhat Agree. Singh (1994) has argued that fresh recruits, typically who are fresh out of college or who have put in a couple of years of service come with preconceived notions of a high profile challenging work and they come with a mission to change the world. When such recruits are faced with a rather sedate and regular works that may not involve very high level of work, the recruits face a type of disillusionment, which gradually builds into resentment. They feel that they are capable of doing a much higher level of work. After some interval of time of the new joiners do not see any change in their work content, they tend to look for other openings. While organizations cannot change their work processes to suit the likes of their employees, they need to bring in measures such as job rotation that will offer some kind of a change in the lives of the employees. The fourth question got a pretty low score, and that is not to be taken as a good sign for the company. It has been given a low score of 2.9 and the score is interpreted as Somewhat Agree. The low score shows that there is discontent over what the employees feel about rewards and recognition. Bishop (1987) has given details about a survey in which 150 HR employees ranging from executives to hourly employees from some of the nation's 1,000 largest companies were surveyed to understand how the employees rate the work satisfaction. In the survey, 47 percent said that recognition and praise were very important for job satisfaction. Next came promotions that ranked 26 percent and then came perks at 7 percent. The author concludes that employees are most worried about recognition from the managers and praise for a job well done. There is some dispute about the concept of a job well done and employees may raise complaints about the partisan attitude of managers when it comes to recognizing

Code of Ethics Essay Example | Topics and Well Written Essays - 250 words - 2

Code of Ethics - Essay Example rofessional and personal relationships or between professional interests and other individual businesses in relation to duties and responsibilities given in the company. This includes avoiding investments, interest or interferences of association. All employees must provide complete, accurate, fair, understandable and timely report or document disclosure required by the company or hand them over to the SEC or other public communications of the company. It is prudent to comply with all the company rules and regulations that relate to the federal state, public regulation agencies and local governments that affect the conduct of the company’s business. All employees must act responsibly, with due care and in good faith upholding competence and diligence without the use of independent judgment and misrepresenting material facts. It is important for all employees to respect the confidentiality of information received in the course of work unless authorized or obligated legally to disclose the information. It is within the professional ethics to share knowledge and maintain relevant skills for carrying out individual duties in the company’s scope. Promote ethical behavior proactively among peers, colleagues and work groups in the work community and environment. All employees must promptly report to the Audit committee any information concerning any kind of fraud either in the management or in other employees that have significant impact in the Company’s financial report. Any significant deficiencies in design and operations of internal controls that may affect the Company’s ability to record, process summarize and report financial

Dunkirk Was a Miracle of Deliverance Essay Example for Free

Dunkirk Was a Miracle of Deliverance Essay From the 27th of May to the 4th of June, there were the nine days of evacuation of British, French, Belgian and Dutch soldiers alike. They were trapped in the small town of Dunkirk due to the port that was there. After waiting for days, the majority were eventually rescued by a combination of naval vessels and civilian boats as well as fishing boats and ferries. It is regarded as a great victory for the British as it saved many lives although a military victory for the Germans. I agree with the quotation above that â€Å"Dunkirk was a miracle of deliverance† because of the overwhelming evidence of the pros of the operation (codenamed Operation Dynamo). The first pro of the evacuation was that 338,226 soldiers were rescued in the operation itself. Much of the British expeditionary force (BEF) was also rescued as well as 139,997 French soldiers. The German causalities were also very high with 27,074 killed and 111,034 wounded soldiers. Although there were many material losses, the morale of the British was raised after the evacuation of Dunkirk, as they felt that they were helping in the war effort and that even though many had died, many lived to â€Å"fight another day†. Another pro is that after Dunkirk the Americans were more motivated to enter the war and help the allies. On the other hand I disagree with this quotation because even with the rescuing of 338,226 men, another 68,000 British soldiers were killed and 290,000 French soldiers. Nearly all of Britain’s tanks, planes, naval vessels, small arms and motor vehicles were either damaged or left behind on the beaches of France. Another point for the cons is that many civilians were injured and killed whilst trying to rescue the soldiers stranded on the beaches. All in all Dunkirk was one of the greatest military victories for the Germans due to the massive loss of British soldiers and military resources. To conclude, although this was a great military victory for the Germans, it was also a great help in raising the hope of the British population. In short I agree with the quotation above because of the points stated above as well as the fact that if Dunkirk had failed in the slightest for the British then Churchill would have probably signed a peace treaty with Hitler, allowing the Germans to win the war. In the long-term, Dunkirk was a great victory for the British although it was a very big defeat in the short-term as much military strength was lost.

Personal statement for MSA Essay Example for Free

Personal statement for MSA Essay If to use a single word describing myself, I would say, integrity, which means a mixture of various qualities and views from different cultures and working experiences. My hometown, **, which was a harbor and now the booming coastal metropolis, brought me a grant view of how fast the speed of globalization is. Meanwhile, the dramatic economic growth of the city enlightened me for seeking and digging qualities that would match its future. As a result, I went to the other hemisphere of the world, United States, which was described as the most developed country, to ursue my Bachelors degree in business finance. Through the Joyful college life with diligent study in coursework and a verity of academic club taking, on a sunny day, Aug 28th, 2011, I obtained my Bachelors degree from Ohio State University with Magna Cum Laude. Moreover, my 3. 86 specialization GPA makes me a competitive individual among my schoolmates. Seeking a Job is not a fun thing, especially for a recent graduate and in the economic downturn, though, I still keep myself with the optimistic attitude and enough confidence in this whole process. Before my first official Job was offered, I gathered a erious of experiences from different positions: work as a part-time tax processor in a credited accounting firm, ***as a par-time bookkeeper in an entertainment company, Prime Social Group; and, even work as a sales associate in the subsidy of Gap, Inc, Old Navvy. These experiences, which supposed not decent enough for an honor graduate, told me how hard life could be, and made me more perseverant. After scatted out hundreds of my resume, and Joined tens something interview, I got my first official Job offer: financial analyst in ***, a healthcare financial consulting firm. My frank peers introduced me with some models and methodologies the company uses for a number of hospitals and nursing homes. Though some of the analysis sounds hard at the first glance, I still believe my personal qualities and skills, for example, I am a profound thinker that is knowledgeable of computer language Access SQL and Excel, could help me to conquer them. I penetrated myself in calculating and analyzing those Key Performance Indexes and valuation models. After I submitted my first report, though its not perfect, my supervisor, ***, comment this as, Its amazing or a recent graduate with little analysis experiences to create the model and fgure such a lot of crucial points out. Besides, even the principle of the team,***, who used to be a professor in ***, appreciated my work ethic. Those words did stimulate me for a while. Experiences in ** extended my view of what consulting firms could help for clients. Consulting are not limit in investment finance taking care of stocks and bonds, IPO issuing, etc, more than that, lots of consulting firms are doing analysis on a corporate base, thus, much accounting knowledge involved. I also remember Andrew said to me wou d be essential tor getting a senior level position in financial consulting firm, and, a Master of Accounting would be a plus.

Analysing Slavery in Mark Twains Writing

Analysing Slavery in Mark Twains Writing INTRODUCTION According to widely held view on slavery, it is has been acknowledged that it is ‘a virtually universal feature of human history that has preserved up to nowadays.   As absolute proof of old origins of slavery accounts to the fact that there are written documents survived from ancient times as written in e.g., the Code of Hammurabi and The Old Testament showing that slavery was established in the early civilizations. As to present days, the United Nations (hereafter UN) reports reveal a ‘huge   number of women, children and men being exploited and forced into slavery ranging from at least eight hundred- thousand to three million people trafficked annually. Therefore, globalization has brought not only positive cultural exchanges, but also endemic slavery around the world, raising a discussion of tackling and eliminating this painful issue. Concerning the term ‘slavery, it denotes much of negativism and violence e.g., torture, kidnap, murder, inferiority, punishment as well as ‘the wilful destruction of human mind and spirit (Bales, 2005:6). Nevertheless, the historians (Bales:2005;David:2004; Kopytoff:1977) describe that slaves throughout human history have been treated as inferior, uncivilized and bestialized e.g., Mark Twains story ‘The Adventures of Huckleberry Finn portrays the Southerners vision of   a runaway slave who is perceived as superstitious, uneducated and perhaps violent thing: merely a human in their view. This helps to explain the hostile or negative feelings, attitudes and actions towards one ethnic group of people, in this case a white persons disdain and superiority overblack person. The superiority of white or Caucasian race derives from times of slavery as the historian Kevin Bales (2005:7) states slavery can damage peoples mind, namely, (1) slaves; (2) slaveholders and (3) members of society who live this system. As to Bales (ibid), such society accepts dehumanization of a person that allow prospering slavery around the globe. Thus, we can observe that slavery has remerged not only in many different times throughout human history, but also is present in our times. This research paper aims at illustrating a link between past and present displayed in Mark Twains literary works. They reveal that slavery in the South can be perceived as a ghost of the past, which has been equally haunting African Americans and Caucasian race. As a result, the past has widened a gap between those two races in America. William Faulkner has said that ‘only with Twain, Walt Whitman became a true indigenous American culture (quoted in Hutchinson, 1998:80). Mark Twain who was born and raised in the Americas South was the pioneer of displaying the spoken language, the very American language in literature that is characterized as   vivid, but with sardonic humour, neat aphorism. It has to be mentioned that Mark Twain is regarded as a complex personality; since he managed to contradict himself not only in a real life, but also in his writings. The subject of the bachelor thesis is institution of slavery in Mark Twains works.   In other words, the paper investigates aspects and issue of slavery described in Mark Twains writings, including ‘The Adventures of Huckleberry Finn (1884-85) and ‘A True Story, Repeated for Word, as I heard It (1874) which are set in the pre Civil War society of American South-West. The aim of the paper is to gain a comprehensive picture of slavery from Mark Twains works. The objectives of the research paper the task is to select and to review the most common images of slavery presented   in Twains writings by such   characters as   Aunt Rachel, Jim   and Huck Finn to make the use of a study of history i.e. Slavery in America , but   take into account   Mark Twains personal view on slavery to analyse the images of slavery using   the writers stories to test the results   i.e. to   compare those two different images of slavery i.e. literary works and official   history of slavery to draw the relevant conclusions taking into account both his   writings and the   historical context. Hypothesis: Mark Twains literary works imply personal responsibility and awareness on such complex issue as slavery, but problems of slavery cannot be viewed separately from historical context.   Methods of research case study: analysis of such   historical works on slavery   written by Suzzane Miers, Igor Kopytoff, Christine   Hatt,Robert McColley and others analysis of two Mark   Twains   stories Juxtaposition: to contrast and compare those two different images of slavery, namely, historical and literary description of slavery. The author of the paper has chosen the case study as a research method for a number of reasons. First of all, case study research allow us better understanding a complex issue or object and this method of study is especially useful for testing theory by using it in real world situations. Secondly, a case study is an in depth study of a particular situation. It is a method used to narrow down a very broad field of research into one easily researchable topic.   Finally, it provides a structural way of looking at events, collecting data, analyzing information, and reporting the results. As a result, the researcher may get a better understanding of why the event happened as it did, and what is important to look at more closely in the future. The first chapter deals with the history of racism and the concept of racism. The second chapter provides an insight into understanding of slavery and deals with the issue of institution of slavery in the USA. The third one and its subchapters deal with issues of   slavery, namely, they show how   slavery is depicted   in Twains literary work Huckleberry Finn and provide a brief insight into history of slavery in America and explores A True story and Aunts Rachel point of view of slavery. 1 THE HISTORY OF RACISM AND ITS CONCEPT This chapter deals with the history and the concept of racism. Racism is a subject that most people, at least in Western societies, have their own opinion on and it is as old as civilization, it continues to be an important factor in society today. Alana Lentin (2011) claims that racism is a political phenomenon rather than a mere set of ideas. To analyze racism it is necessary to go beyond the texts of racial scientists and to look at how certain political conditions during particular historical contexts led to some of the ideas proposed by racial theorists being integrated into political practices of nation-states. There are three aspects the political nature of racism, its modernity and its grounding in the history of the West that are fundamental to understanding racisms hold over contemporary Western societies. It is very important as well to look at the statements, what a race is. According to Ivan Hannaford (1996), the word race as used in Western languages is first found as late as the period 1200 1500. Only in the seventeenth century did it take on a separate meaning from the Latin word gens or clan and was related to the concept â€Å"ethnic group†. In other words the dispositions and presuppositions of race and ethnicity were introduced some would say â€Å"invented† or â€Å"fabricated† in modern times and in any case, were not given the meaning they have today until after the French and American revolutions. The reason why the notion of race became such a powerful and attractive idea is due to the â€Å"deliberate manipulation† of texts by scientists and historians to show that a racial order has always structured humanity (Hannaford 1996: 4). There was a definite division of the periods over which the idea of race developed. Hannaford divides it into three stages: 1684 1815, 1815 1870 and 1870 1914. The final period is known as the â€Å"Golden Age† of racism, it was a time when it was possible for the British Prime Minister Benjamin Disraeli to proclaim that race is all and there was no other truth. (ibid, 1996). As Alana Lentin (2011) states the word â€Å"race† was first used in its modern sense in 1684, when a Frenchman published his essay, where race stood for divisions among humans based on observable physical differences. At this stage race was used a simple descriptor and there was no intention of superiority meant by presenting humanity in this way (2011). Hannaford (1996) states that Western scholars later started to think about that it means to be human that fundamentally changed the way people thought about the origins of human life, the universe and society. It is the bases for the way we think about these things to this day. The most significant changes were in fact that theological explanations about life were replaced by logical description. (Hannaford, 1996: 187). Lentin Alan (2011) considers that many people do not ask nowadays why racism is apparently so important, despite the end of colonialism, slavery and the Holocaust, the answer is that it is natural. Racism has entered into everyday speech and therefore in our consciousness. The idea of racism is so widespread that we easily mistake it for something that is just there, a fact of life. Racism is associated with the fear and even hatred that human beings are commonly expected to have for each other. Fear based on racism is inherent and there is no need to ask why it exists (2011). As Neil Macmaster reminds us that racism is always a dynamic process, a set of beliefs and practices that is imbedded in a particular historical context, a particular social formation, and is thus continuously undergoing change, a plastic chameleon like phenomenon which constantly finds new forms of political, social, cultural or linguistic expression (2001: 2). Lentin (2011) refers to race in descriptive terms, it takes account of racionalization. Racionalization is the process through which the supposed inferiority of black, colonized and non-whites is constructed. Todays global racism divides the rich and the poor worlds and is no longer a simple black and white issue. Racionalization involves endowing the traditions and lifestyles that are attributed to groups of different â€Å"others† with negative signifiers (2011). According to Alan Lentin (2011), the development of a radicalized discourse about a group of people provides justification for their discrimination. It puts into words the very thing about a particular group that is said to disturb us and pose a threat to our way of life. The fact that racionalization and racism are repeated, affecting different groups over time, does not mean that racism is inevitable. Rather, it shows that considerable transformations of our political systems, our social and cultural infrastructur e, and our discourse the very way in which language is used needs to change if racism in Western societies is to be overcome (2011:10). Memmi (2000) investigates racism as social pathology a cultural disease that prevails because it allows one part of society to empower itself at the expense of another. For Memmi, racism emerges from within human situations, rather than simply as the enforcement of an ideology, or the â€Å"natural† belief some people have according their innate superiority. Racism is a charge, like a judicial accusation that is levied against somebody, who is indicated as being in some manner (racially) different. It implies that the other has, in being different, somehow broken certain assumed rules, and is thus not a good person. Thus the person is devalued and disparaged and he suffers from it. The indictment, however, is unfounded and unjust, and the accused is thus the victim of an injustice. As well Memmi (2000) states that in France, reference to â€Å"le raciste† in a   third person nominative mode, as to some unspecified person who behaves in a particular way, upholding cer tain ideas and attitude, would call up a more or less familiar picture, bur in the United States it would not really be as clear. It is a nation in which white racism is wholly generalized and integrated into political and social life. Though it may be invisible in everyday life, it can see by White people through accepting themselves without question as white. Thus racism moves beyond individual prejudice to engage broader questions of collective behaviour and social responsibility. As it can be seen, the topic of racism is very broad. Some people would say that racism is just based on prejudices but some would say that it is something that people are born into, and they are not able to fight against it, nor break out of their social status. People who are in such situations, are born into a situation where they do not have an unfair disadvantage when trying to move out of their social status and thus fall into a category that can make them more susceptible to racial prejudice and ideologies. The next subchapter will have a closer look at types of racism.    1.1 TYPES OF RACISM The current subchapter aims at giving additional conceptions   of   the term ‘racism as well as outlining   basic types of racism proposed by several authorities(Reilly, Kaufman, Bodino:2003)(Fredrickson:2002). The given section suggests that there is obvious correlation between racism and slavery. The website on racism ‘Anti-Defamation League defines racism as ‘the belief that a particular race is superior or inferior to another as well as that a persons social and moral traits are predetermined by his or her inborn biological characteristics. According to Reilly, Kaufman and Bodino (2003:9), race has no basic biological reality, because all we see is just a colour or different texture of hair or shape of eyes, but it does not have any decisive influence over a persons intelligence or other traits. As a result, ‘misconceptions about race have lead to forms of racism that have caused much social, psychological and social harm (Reilly et.al.2003:10). Additionally, Frederickson points out (2002:1) that ‘racism that is the antipathy of one group towards another that ‘can be expressed and acted upon with a single mindedness and brutality. Nevertheless, the same experts describe racism as prejudice or discrimination against other people because of their race, due to their biology or ancestry and physical appearance. This pattern is clearly visible in Twains work ‘The Adventures of Huckleberry Finn when a slave named Jim runs away from his owner, whereas the whole city spreads out the rumours about him having killed Hucks father. Their assumption is based on prejudice that all black people are savages, violent and ca not be trusted. Thus, their attitude towards, slaves can be described as racism, because they judged those people, due to their ancestry and physical appearance. Although the term racism first came into common usage in 1930ies (as stated in the book ‘A Racism: a short history) (Fredercikson, 2002:5), the act of discrimination is still there i.e. while reading   Twains literary works we can perceive how coloured people were treated in the American South. This attitude or and approach of white superiority overwhelm the Southern society at the time when Huck Finn was embarking in his famous adventures on Mississippi river. A great deal of harm has been done to generations and in this particular case to Jim, Aunt Rachel and Huck Finn. The pain and burden of slavery of these characters are depicted in chapter three. As to types of racism, the website on American Research and Geography called ‘Amerigis provides detailed information on types of racism. The types are as follows: Historical, Scientific, New, Spatial, Institutional, Internalized and Individual. The online resource stated above claims that racism looks different today from it did thirty years ago. The author of the current paper finds important to mention that racism back in 19th century was blatant and caused so much pain and injustice to black race. Thus, the graduate proposes the idea that discrimination and injustice has derived from the time when slavery was acceptable even more it was the cornerstone of the Souths vision of sound social order.   The author of BA thesis asserts that such blatant discrimination has never been experienced in human history as it was back in early 19th century; it was the root of all evil caused to black race. The classification of racism is based on several resources such as the Internet resource mentioned above, and three publications on racism The types are as follows: Cultural racism According to Belgrave et al(2010:104)   cultural racism is expressed as assumed superiority of a language or dialect, values, beliefs, worldviews and cultural   heritage e.g., in the novel ‘Huckleberry Finn the slave named Jim is regarded as superstitious person whose beliefs and values are regarded as infantile   even compare to young white   lad like Tom Sawyer. Individual Racism The same scholar (ibid) explains that individual racism has the same meaning and features as of racial prejudice i.e. it assumes the superiority of ones own racial group and justifies its domination and power over other race. For example, when Pap Finn gets all furious about a ‘white shirted free nigger to right to vote, because he holds the view that black   race has no right to   freedom nor participate in elections.   As he states ‘they told me there was a State in this country where theyd let that nigger vote, [ thus he determines ] , ‘Ill never vote agin as long as I live. Institutional Racism The Internet source ‘American research and geographic information system point to „white privilege† that frequently is hidden, because it has become internalized and integrated as part of ones outlook on the world by custom, habit and tradition. For example,   concerning antebellum society in the South of America if a white person helps a runaway slave towards freedom, ‘and in doing so he violets the laws of man, and he believes the laws of God (Hutchinson, 1998:130). The fact of helping slave that according to the Southerner rules is a deadly sin that sends a sinner into flames of hell. This points out that the church played a great role in peoples lives whereas any person who would disobey the given rule would be perceived as danger to their moral social order in the South. As a result, the southern upbringing does not allow Huck Finn to show his sympathy towards Jim, a runaway slave. Slavery functioned as main social moral and religious issue in the South. The preceding sentences and extracts from Twains writings show that social order had a tremendous impact over members of the Southern society at the given time.   Nevertheless, at that time there were no subtle forms or hidden ways of showing ones hate towards other race, unlike today where many people express their hate via the Internet. On the contrary, it was impossible to show sympathy towards a slave e.g., the runway slave Jim who has abused the system and has sinned against the owner Miss Watson, arises the question to Huck whether he deserves his freedom. Additionally The psychologists Bhattacharya, Cross, Bhugra (2010:41) also give the classification racism based on the analysis of human behavior under certain circumstances, namely, being   exposed to people of other ethnicities in our global world. The author of the BA thesis will highlight the types which can be found in the following works ‘The Adventures of Huckleberry Finn and ‘A True Story, Repeated for Word, as I heard It dominative when a person acts out;   aversive when a person feels superior , but is unable to act; regressive when a personsdue to his or her view on racism behaves regressively; pre-reflecting when a person has fear of strangers; post reflecting when a person justifies his fear of strangers; The study on racism shows that it involves biased judgments on humans and their action e.g., racist determines what is good, correct, beautiful, sane, normal. Nevertheless, the historians and other experts of this field (Fredercikson, 2002), (Reilly, Kaufman, Bodino: 2003), (Carol: 1987) agree upon the view that   racism and the same slavery is seen as ideology, as practice as social structure. Whereas, Mark Twains writings reflect on slavery as doctrine, practice and social cornerstone of the America South in antebellum society that has brought so much injustice and pain, as well. The next subchapter will explore the ideology of racism. 1.2 IDEOLOGY OF RACISM The chapter gives an insight into the ideology of racism as it is an important matter discussed, portrayed in history books and literature. Ideology is a body of beliefs that drives the goals and expectations of an individual or a group. According to Martin N. Marger (2006) â€Å"As a belief system, or ideology, racism is structured around three basic ideas: Humans are divided naturally into different physical types. Such physical traits as people display are intrinsically related to their culture, personality, and intelligence. The differences among groups are innate, not subject to change, and in the basis of their genetic inheritance, some groups are innately superior to others† (Marger 2006:19). Thus, racism is a belief that people are divided into hereditary groups that are different in their social behaviour. Racist thinking states that differences among groups are innate.   Carol Brunson argues that â€Å"the ideology of racism prescribes the parameters for perceiving social reality thereby defining guidelines for â€Å"desirable† interracial behaviour. Once the members of society are imbued with racist thinking, they will not only perceive their institutions as natural, they will voluntarily carry out institutional mandates as of they are a function of their own individual choice† (Carol Brunson, 1987:17). According to the authors of the books on the ideology of race it can be seen that it is powerful and it persists in different forms of expression. Robert Miles work â€Å"Racism† is an essential reminder that racism is the object of ideological and discursive labouring. Robert Miles argues â€Å"Racism is best conceived primarily as an ideology for at least one other reason. Racism, qua ideology, was created historically and became interdependent with the ideology of nationalism. The argument that racism is a form of ideology is important and worth repeating† (Robert Miles, 2003:10). When it comes to ideological components assumptions of racism, Carol Brunson holds the following viewpoint: â€Å"Racist institutions not only create the structural conditions for racism, but also create a culturally sanctioned ideology that keeps the system operating. Racist ideology is a set of notions that ascribe central importance to real or presumed biological, cultural, and psychological differences among racial groups, attributing the arrangement of both historic and current social systems to these differences† (Carol Brunson, 1987:15). While ideological and cultural arguments are two pillars that support racism, one or other may be in the forefront at any given time. Stephen Gould states two assumptions of biologically based racist ideology: Humans are classifiable into discrete, hierarchically ranked biological groups (with whites at the top). Differences among the races reflect the natural and/or ordained order and therefore are eternally fixed (Gould, 1981:45). Besides this biological argument, there exists also cultural argument, explaining the realities of the lives of people of colour. William Ryan (1976) defined blaming the victim as an ideological stance that locates the origins of social problems. Ryan identified four steps in victim blaming process. Locating social problem and population affected by it, comparison of values and behaviour of people affected by the social problem, locating the source off the problem in how the affected people are different from the successful ones, initiation of treatment that would change the affected people (Ryan, 1976).Victim blaming therefore provides a framework for explaining the problems of people of colour. It is also a framework for strategies to ameliorate the position of people of colour in our society.   Many people learn about the ideology of racism and families, schools and media contribute to this education. They learn and behave according to the dictates of racist ideology. Carol Brun son argues that very early, children of all backgrounds learn stereotypes about other groups regardless of whether they have contact with actual people (Carol Brunson, 1987:18). These stereotypes later shape peoples reality and they start judging and interpreting ideas and behaviours by their learnt stereotypes. Each persons own judgement is not harmful but over time the prejudices may become poisonous and damaging.   As it can be seen, there appear new arguments of racism and its ideology, justifying institutional, cultural and individual racism. While these new faces and arguments of racism try to cover the problem, racism and racist ideology are alive and existent in America. Racism affects us as individuals and the choices that we make in responding to it. Anti-racism education should require an immediate focus on each individual. The goal of the anti-racism education should be generation of development of individual consciousness, enabling people to become active initiators of the change in perception of racism. All people should be responsible for transformation of racism ideology. However, the situation is difficult because, while groups keep racism alive, the responsibility is not equally positioned. Yet, racism has always gone hand in hand with slavery, and it is a precedent to slavery. Racism is evil. It is not a social problem that will gradually disappear through education and legislation. These alleviate the symptoms, but no more than that. The only cure is in understanding that evil is real. In the words of Jeffrey Burton Russell, The essence of evil is abuse of a sentient being, a being that can feel pain. It is the pain that matters. Evil is grasped by the mind immediately and immediately felt by the emotions; it is sensed as hurt deliberately inflicted. The existence of evil requires no further proof: I am; therefore I suffer evil. The definition implies two things: One, that every human being suffers evil. Two, every human being inflicts evil. Thus, the essence of the human condition is in how we live with evil. Of necessity, then, evil has two faces one is individual, the other is collective. That we as individuals will and do commit evil is unavoidable. Our efforts not to do evil, however, need the support of a collective, i.e. a society that not only recognizes evil but condemns it. In contemporary America, In her Gifford lectures, Hannah Arendt said: As citizens, we must prevent wrong-doing because the world in which we all live, wrong-doer, wrong-sufferer, and spectator, is at stake; the City has been wronged.We could almost define a crime as that transgression of the law that demands punishment regardless of the one who has been wronged.the law of the land permits no option because it is the community as a whole that has been violated. America is struggling to reach a consensus that racism violates the community as a whole. It cannot do so as long as blacks are still excluded from a sense of community. Blacks have no doubts or questions about their humanity and thus are made to suffer evil, an evil that is still not obvious to the white majority. Racism is an act of evil but white people do not hear the moaning of the wounded or the death rattles of the dying. The evil of slavery, the evil of the Holocaust are written large. So much so that many are in danger of thinking that these cataclysms are the only ways in which racist evil expresses itself. That is why it is both ironic and maddening that so many blacks equate anti-Semitism only with the Holocaust and thereby conclude that because they would never condone the extermination of Jews they are not and could not be anti-Semitic. Non-blacks are equally culpable when they equate racism solely with acts of violence. Because our perception of evil is limited to the dramatic, we have lost the capacity to recognize it. Evil has become so prosaic in appearance, manner and style that it is now woven into the fabric of the normal like smog, acid rain and K-mart. Hannah Arendt maintained that the horror of evil in the Third Reich was that it had lost the quality by which most people recognize it the quality of temptation. The racist evil of contemporary America is as charismatic as an empty can of cat food. In her Gifford lectures, Hannah Arendt attempted again to describe the figure of Adolf Eichmann and what had so horrified her about him: I was struck by a manifest shallowness in the doer that made it impossible to trace the incontestable evil of his deeds to any deeper level of roots or motives. The deeds were monstrous, but the doerwas quite ordinary, commonplace, and neither demonic nor monstrous. There was no sign in him of firm ideological convictions or of specific evil motives, and the only noble characteristic one could detect in his past behavior as well as his behavior during the trialwas something entirely negative: it was not stupidity but thoughtlessness.It was this absence of thinking which is so ordinary an experience in our everyday life, where we have hardly the time, let alone the inclination to stop and think that awakened my interest. Is evildoing (the sins of omission, as well as the sins of commission) possible in default of not just base motivesbut of any motives whatever, of any particular prompting of interest or volition? Is wickedness, however we may define itnot a necessary condition for evil- doing? What Arendt saw in Eichmann is true of American society. This is not a country of wicked white people imbued with a virulent racism based on some principle or other. What exists is far more distressing. Racism has become a psychological habit, a habit many wish to dislodge, but it is so ingrained that they do not know where to begin. It is imperative, however, that they look, for as Goethe wrote in Wilhem Meister, every sin avenges itself on earth. Where they must look is in themselves. Whites cannot feel the pain of blacks, Jews and women until they feel the pain they inflict on themselves by passively accepting a definition of Order that crowns whites as racially superior beings. I do not know why whites do not feel the evil they inflict on themselves because I see the evil of racism taking its revenge on a drug-addicted white society which did not care forty years ago when drugs appeared in black slums. If America had been able to feel then that black life is human, if America had been able to feel that racism is a silent evil inflicting pain as murderous to the human spirit as any weapon is to the body, it would have been alarmed and moved to alleviate the conditions that made drugs appear to be a viable alternative. If America had been able to conceive that black life is human life, thousands of white and black lives would not have been destroyed, literally and psychologically, since drugs entered white American society. I do not understand why white America cannot understand this simple principle: Everything white people do to black people, they will eventually do to each other.   The ultimate evil of racism is not in its effects, but in the inability of white people to recognize themselves in black people. This evil will continue until white people take responsibility for that which they wish was not within them, namely, evil. Ultimately, we must accept that evil is, that it is not something out there but something in here. It cannot be expunged because our humanity lies as much in our capacity to evil as

Global Warming and the Kyoto Protocol Essay -- Environmental, Environm

Global Warming and the Kyoto Protocol Environmental issues are becoming a growing concern for the world as well as for the world's leaders. Pollution, littering and the burning of fossil fuels are all problems that have drastically affected humans over the past few years. Impure drinking water, radiation, less ecological diversity and cancer are a few of such harms that the world has experienced. However, one of the most prominent concerns is the greenhouse effect. The greenhouse effect, a natural occurrence, is turning deadly with the introduction of humans and carbon emissions and is slowly heating up the world. In future years this could cause catastrophic consequences. Rising global temperatures threatens the very existence of the world's population, making global warming an issue that has no territorial boundaries, every country is contributing to the problem and will inevitably suffer the consequences. As this is a global problem the interest of many world leaders was brought fourth. Eventually they came together to address this dilemma and come up with a solution to it. What officials are currently at odds with is how to implement the protocol that was reached in Kyoto Japan in 1997. This protocol made by world leaders is one of the first world wide efforts to try and resolve current environmental problems. The ratification of which, would have a huge beneficial impact on generations to come. The Third Session of the Conference of the Parties to the Framework Convention on Climate Change (COP3) was held in Kyoto, Japan from the first to the tenth of December 1997. The conference had more than 2,500 participants, 3,000 Non Governmental Organizations (NGO) and 4,000 press representatives in attendance. Discussions l... ...sultations. Despite world efforts Bush still claimed that the protocol is "fatally flawed," and bad for the economy. The European Union has been highly active in the efforts to get the protocol ratified and in working order. British environmentalist Michael Meacher said, "It's a beautiful day for the environment. It's a huge leap to have achieved a result on this very complex international negotiation." Up to this date 30 countries have ratified the pact. This very complex world issue is something which desperately needed, and got, attention. The future of the world and the existence of all living things are at stake. The Kyoto Protocol is on attempt to create a more environmentally sound world. There are flaws and the U.S. remains unchanging it its decision not to ratify it but a step has been taken and without a first step nothing will ever get very far.

Emergency Room Overutilization Essay -- Emergency Room Misuse

Emergency room over utilization is one of the leading causes of today’s ever increasing healthcare costs. The majority of the patients seen in emergency rooms across the nation are Medicaid recipients, for non-emergent reasons. The federal government initiated Medicaid Managed Care programs to offer better healthcare delivery, adequately compensate providers and reduce healthcare costs. Has Medicaid Managed Care addressed the issues and solved the problem? The answer is ‘Yes’ and ‘No’. Throughout the early 1980’s and 1990’s the Federal Medicaid program was challenged by rapidly rising Medicaid program costs and an increasing number of uninsured population. One of the primary reasons for the overall increase in healthcare costs is the over utilization of hospital emergency rooms. This is a direct result of not having a primary care physician and/or family doctor who is the main source of healthcare delivery for an individual and/or entire family The traditional Medicaid program does not offer, or require, recipients to choose a primary care physician like, its counterpart, Medicare. Medicare still operates under the traditional fee-for-service methodology and does not require beneficiaries to identify and primary provider as well as having direct access to specialty services. This allows a cost sharing approach which results in higher out-of-pocket expenses and does not cover drug or prescription benefits. In an effort to offer better healthcare services and access as well as reduce costs the federal government allowed the States to turn to managed care and proposed a mandatory statewide implementation for the Medicaid population. In order to make major changes like these, states have to request waivers of Medicaid regulatio... ...sive.(Practice Trends)." Clinical Psychiatry News 33.2 (Feb 2005): 88(1). Academic OneFile. Thomson Gale. University of Phoenix. Retrieved February 25, 2013 from: . 5. Roohan, Patrick J., Anarella, Joseph P., & Gesten, Foster C. (July-August 2004) Quality oversight and improvement in Medicaid managed care.(Quality Assurance Reporting Requirements ). In Journal of Public Health Management and Practice, 10, p321(9). 6. Wang, Cheng, Villar, Maria Elena, Mulligan, Deborah A., & Hansen, Toran. (Nov 2005) Cost and utilization analysis of a Pediatric Emergency Department Diversion Project. In Pediatrics, 116, p1075(5). Retrieved July 11, 2013, from InfoTrac OneFile via Thomson Gale:

Community Meeting Review Essay

For my project I visited the City of Hesperia’s Official Website and reviewed the April 1, 2014 City Council Meeting which is available to the public on line. The beginning of the meeting started with a call of order then proceeded to the roll call of the board members. After these steps had taken place an invocation was performed followed by the Pledge of Allegiance. I have never heard of a prayer referred to as an invocation and it prompted me to review the words definition, â€Å"a public request for guidance, good will, good wishes, and good things. (Wikipedia). I was very pleased to see that the council members have chosen prayer as guidance followed by the pledge of allegiance, a leadership respectful of God and Country. The official members present were Mayor Thurston â€Å"Smitty† Smith, Mayor Pro Tem Eric Schmidt, Council Members Russell Blewett, Bill Holland, and Mike Leonard. Agenda revisions and announcements were provided by the city clerk followed by a cl osed sessions report given by the City Attorney. Prior to the main agenda announcements and presentations were provided recognizing public interest groups which included; A certificate of recognition for the Desert Winds Quilt Guild, a proclamation for National Volunteer Week, a proclamation for Fair Housing Week, followed by a presentation of the community events calendar provided by Rachel Molina the city’s community relations and media coordinator. At this time a request for public comments was made and instructions were provided to those present in regards to time limits per individual. This forum provides an interface for the public with the City Council and the Municipality components which do not typically respond or engage with the presenters but collect the information and provide for a method of follow up from city staff. The first person called to speak was Jennifer Mayo, who discussed road conditions related to her residence and its poor state of repair which has affected her and her family. The second person called to speak was Jeff Randall who began his discussion with a quote of â€Å"trust and respect† referring to an issue of code enforcement and fee’s levied against his property in the amount of $3,500.00. Mr. Randall described the issue in detail, in which he could not meet the original deadline of the code violation due to a tenant that needed to be removed from the property and requested an extension to resolve the violation. He was verbally provided an extension and was told to just handle  the situation and no fees would be imposed. He trusted the individual representing the city to stand by his word and not to impose any fees until he had the opportunity to resolve the situation which did not happen. Mr. Randall is requesting the assistance of the council members to resolve the financial burden imposed upon him. The next person called was Jessica Davidson who was accompanied by Veronica Sanders and were from the Cancer Society, representing a fundraiser called Relay for Life. Their purpose for presenting was to invite the City Council and its attendees to an upcoming 24-hour event. The council did respond to these presenters, stating that they will be attending this event as a team and additionally asked the presenters to return to the next council venue where they will be given a proclamation (recognition) for their public efforts. The next person called was Jennifer Shaw a representative from Southern California Edison. The purpose for her presentation was to introduce Julie Gilbert, her replacement who is also employed with Southern California Edison. This seemed to be a professional courtesy provided by the utility firm. Al Vougler was the last presenter to be called and spoke about concerns related to the City of Hesperia’s recent lease of water allocations from the Rancho Water District totaling 1300 acre feet. Mr. Vougler believed that even though the purchase rate of $382.50 per acre foot seemed reasonable that the City’s water district should be approaching residents much like himself that have unused water allocations at a reduced price. Mr. Vougler believed that this would be a combined benefit for the City and its residents. The City Manager did provide a general response to Mr. Vougler in an attempt to define the characteristics of water classifications and there overall values which was followed by the City Attorney who provided further comparisons of water and values. The meeting continued with the Joint Consent Calendar, the consent calendar is a grouping of routine matters to be acted on in one motion. There were six items considered and recommended actions taken anywhere f rom issues related to utilities to professional services. At the end of this presentation it was open to public hearing providing any concerned resident an opportunity to speak. This was followed by consent ordinances which city staff members began to speak about Community Development Block Grant (CDBG) and its draft citizen participation plan for years 2015-2019. This was followed by an ordinance for the Civic Plaza which would limit the use of  skateboards, bicycles, and leashed animals during special events held at this location. Following these issues the council would make a decision which would be placed on record for public view. New business was proposed where an approval of long ranged property management was projected, but they motioned to push this event forward to the next meeting due to the absence of a council member who was more familiar with the issue. A final request to those attending to be heard was made leading to the council committee’s reports and comments. Each council member was provided the opportunity to give a final presentation in regards to the events that had taken place. Council member Holland had very nice things to say in reference to Jennifer Mayo and her courage for coming to the meeting and addressing her concerns. Mrs. Mayo had mentioned earlier that she was on a â€Å"fool’s errand† in reference to her attempt to share her road concerns and Mr. Holland reassured her that her attempts were not imprudent. The city staff will diligently look for funds to improve the road conditions for the City of Hesperia. I was very impressed by the comments made by Mr. Holland during the meeting and at its closure. He was less formal and made everyone feel welcome and I would say the same for council member Blewett and Mayor Smith. Mayor Pro Tem Schmidt had some disparaging comments in reference to Mr. Randall’s code enforcement issues and felt he had made erroneous claims to the council. I felt this was a bit unbecoming of Schmidt especially in his role as Pro Tem (vice mayor). I believe he should be more considerate to those that address the council in a fair and reasonable manner. The city attorney seemed very cold and matter of fact which is probably typical of all legal personnel. I was quite pleased with this local government, they were very informal and very endearing. I believe that the city council is very attentive to their local residence and businesses that they are serving and operate in the best interest of everyone. Economically there was concern over budget constraints especially for those related to road improvements, monies were approved for the CDGB plan which is a joint activity between the city and the community development groups. It was interesting that there were a lot of legal concerns related to the councils operation and their decision development and was quoted several times during the proceedings. I would like to make note that the â€Å"city staff† often referred to but never specifically identified have a great behind the scenes responsibility in  researching all the necessary regulatory requirements related to the operation of this committee. This experience has actually peaked my interest in local politics I like the fact that it is approachable compared to national politics which is not interested in personal opinion only those provided by an elected official. I don’t believe local government to be any more efficient than national government, there may be fewer constraints within local government that can be resolved at a much faster pace. I found the public presentation to be very interesting, all of the presenters seemed to be very informative and well spoken. I was drawn to Mr. Vougler’s water concerns which led me to do further research in reference to water rights. I was unaware that residence had water allocations available for re-sale. I went to the Mojave Water agencies website to learn about their responsibilities and for clarification of local water rights. In doing so I learned that they monitor all the water allocations throughout the High Desert including Municipalities and residents. It was true what the City Manager had told Mr. Vougler in regards to the value of his water rights. Due to the waters agricultural component the re-sale of the product to a Municipality is 75% that of a re-sale from another commercial water holder. This is why Mr. Vougler’s water was valued at $275.00 versus $382.00. In a sense it has the equivalent dollar value when purchased by the Municipality such as the City of Hesperia. When the council responded to Mr. Vougler they responded accurately and I felt they were very respectful in doing so. Works Cited â€Å"Agenda.† City of Hesperia. Council Chambers, (01 April 2014). Web. (01 May 2014). http://www.cityofhesperia.us/archive.aspx â€Å"Invocation.† Wikipedia: The Free Encyclopedia. Wikimedia Foundation, Inc., (08 April 2014). Web. (01 May 2014). http://en.wikipedia.org/wiki/Invocation â€Å"Water Transfer Types.† Mojave Water Agency, Web. (01 May 2014). http://www.mojavewater.org/water_transfer_forms.html

Point of view in Poe’s “The Telltale Heart” Essay

Point of view is so important in Poe’s â€Å"The Telltale Heart† because Poe’s narrators are always unreliable.   The reader reads this story from the perspective of a narrator who actually kills another human being, dismembers him, and is attacked by his own guilt.   Poe chose this narrator to add chill to the story.   The narrator is insane; the old man has done nothing to him to cause this attack and is completely unprepared for it.   The story would be greatly different if told from another point of view.   The act would seem much more irrational if told by a sane person. The chrysanthemums are a symbol of Elisa’s freedom and longing to venture outside her own life.   The peddler gets these flowers because he wants to get work from her, not because he is so interested in her beautiful flowers.   She feels flattered, and he opens her world by describing the way he lives to her.   When she sees them lying on the road, her hopes of a less-defined life deflate.   He has only kept the pot, which he can resell.   They symbolize the only part of her life that she truly enjoys. Sammy quits his job because he is astounded at the way his boss treats those girls.   They come into the store and are looked down upon because they are young and pretty.   This sets Sammy up to defy authority.   He will not live his life looking down on others and following the status quo. Houses are important in â€Å"Shiloh† because houses are built on foundations.   The foundation of this marriage is slowly crumbling as the woman becomes stronger and the man becomes weaker.   Leroy wants to build a log house to disappear from the world and sink into an easier past where roles were more clearly defined.   Norma jean is becoming to modern and too strong for him. The cathedral is so important because it is such a huge and majestic structure.   It would be hard enough to describe other more mundane objects to a blind man, but a cathedral is such a monumental undertaking.   The only way the husband can describe it to Robert is by taking Robert’s hand atop his own and drawing.   In this way, the two men bond, and the husband begins to look at Robert in a whole new light.

Ad-Comm Group “Whitebook”: Cross-Marketing Platform for Luxury Brands in Japan Essay

1. What is a Whitebook? What role(s) does it play in the Marketing strategy of Ad-comm’s client companies? Answers 15 lines maximum. Whitebook is a cross marketing platform, a magazine that is published in Japan every 4 months and which displays nine luxury brands in nine diverse types of product. The magazine is customized for each luxury sponsors. The Whitebook plays an important role in terms of marketing strategy as it is a brand ambassador and CRM tool. As the Whitebook is mainly distributed through sponsors, the Whitebook targets a prequalified small group of costumers but right ones, right at the beginning. Being displayed in the magazine can be seen a recognition of being a top luxury brand and be therefore an award. The Magazine creates a strong relationship between the brands and the costumers, as the costumers feel privileged to receive special attention from the brand. Moreover the Whitebook organizes event as well, which gathers customers and one brand. Those events gives the opportunity for luxury brands to create a personal relationship (â€Å"face-to-face† relationship) with its customers, by telling its heritage and answering questions. 2. Take the perspective of the general manager of Porsche Japan. See more: Old Age Problem essay How would you assess the cost effectiveness or ROI of investing 20 million Yen a year to sponsor Whitbook? Would you be willing to be a sponsor? Why or why not? Answer by using a break-even analysis, and by calculating the expected customer lifetime value (i. e. today’s expected value of a customer’s purchases over the course of his/her life as a Porsche customer). 1 to 2 pages. a. You must know what a break-even analysis is: this is when your return/revenue covers your investment – in other words: how many cars to sell to repay for the investment in Whitebook? b. Customer Lifetime value: refer to the last class definition – expected value of a customer over the course of his/her life as a customer = selling price of a Porsche x number of Porsches purchased in a lifetime. Be creative by using the data of the case and common sense. There is no magic formula. I will take your assumptions into consideration. c. Then the cost effectiveness can be assessed by comparing to competitive offerings Porsche sales increased by 4. 55 ( 3000/658= 4. 55 – p. 8) in 6 years. For a luxury brand, democratization of the product also means loss of prestige and exclusivity. Whitebook is a way to keep the luxury image of the brand by creating a special relationship with the best costumers. 20 million Yen represents 2. 4% of the total marketing budget (p. 8). Assuming that an average price of Porsche is 75 000$ USD , in 6 years they have sold for 175 650 000$ (75 000 x 2320) . 20 million Yen is equal to 214 241. 04$ USD which corresponds to 1 285 446. 24$ USD in 6 years. In terms of break-even analysis and still assuming the average price of 75 000 $, they need to sell 3 cars (2. 86) (214 241. 04 / 75 000) per year to repay their investment in Whitebook. However, the case mentions that â€Å"10% of the VIP customers own 8-9 Porsches† (p. 8), therefore we can assume that Porsche company sells at least 3 cars per year and therefore sponsoring Whitebook is profitable. In terms of Costumer Lifetime value, we shall still assume the average price of 75 000$ USD per car and the number of Porsches purchased in a lifetime of 8. 5 (â€Å"8-9 Porsches† own over lifetime – p. 8). The Costumer Lifetime Value is therefore equal to 637 500 (75 000 x 8.5). Finally, in terms of cost effectiveness, if we look at exhibit 9, we see that the manufacturer’s suggested retail price of Whitebook is best advantageous compared to other selected print media in Japan. The manufacturer’s suggested retail price is relatively low (5 000 000 Yen) compared to the number of pages and the location. Let’s take 25ans’. The MSRP is 4 200 000 Yen for 2 pages on the back cover; compared to 800 000Yen more for Whitebook (therefore 1. 19 more expensive (5 000 000 / 4 200 000 = 1. 19) ) for 3 times more pages inside the magazine for Whitebook. It is then clear that Whitebook is more profitable compared to less expensive magazines in terms of cost effectiveness. Moreover 25ans’ targets women’s luxury, however Porsche and fast cars are commonly known to be of mainly great interest for men. Concerning Esquire, the MSRP is 3 200 000 Yen of 2 pages on the back cover, Whitebook is 1 800 000 more (therefore 1. 5626 more expensive (5 000 000 / 32 000 000)) for 3 times more pages inside the magazine. Thus, Whitebook magazine is more profitable than Esquire. Moreover Esquire targets Men’s fashion/lifestyle only, however purchasing a Porsche can also involve women (Porsche Cayenne for example). Concerning Nikkei Business, the MSRP is 5 680 000 Yen of 2 pages on the back cover which target business customers. Compare to Whitebook, Nikkei Business is 1. 136 more expensive than Whitebook for less pages. Moreover the Nikkei Business target only business Concerning Asahi Newspaper, the MSRP is 22 500 000 Yen for full page. Compare toe Whitebook, Asahi Newspaper is 4. 5 more expensive. Moreover, Asahi Newspaper targets general public, however Porsche wants to keep the luxury prestige and exclusive image of the brand by investing in a magazine, the target readers doesn’t therefore correspond to the main aim of Porsche. In conclusion, Whitebook is the best investment in terms of cost effectiveness compared to competitive offerings. 3. Put yourself in the shoes of Andreas Dannenberg. Whitebook exploits opportunities (and leverages strength, addresses weaknesses, and counter threats) in the luxury market and advertising industry, and it helps Ad-comm stay ahead of potential capability improvements by Japanese and multinational competitors. What is Whitebook to you? What role(s) does it play in the marketing strategy of Ad-comm itself? Answer by using a SWOT analysis (for Ad-comm) to understand internal and external strategic position. 1 to 2 pages. In terms of Strengths: * Whitebook enables to be independent from Japanese Players * Doesn’t have to be subcontracted by Japanese agencies * Target the right costumers. * Plays a role of CRM tool * Create privilege relationships between the brands and the costumers * Maintain the luxury and exclusive image of the sponsors * Create events to build a face to face relationship and build a trust relationship in the long run with VIP costumers -> the brand tells stories and heritage to the customer and the Japanese consumption, customers are choosing a brand mainly because of its heritage, recommendations of experts and experiences of family and friends. * Plays a role of brand ambassador * Enable luxury companies to display the corporate portfolio * Enable luxury brands to make their cash flows easier. In terms of Weaknesses: * Limited to Japanese market * Limited to the Japanese market * Implementation on international market requires global corporate decision In terms of Opportunities: * Cross-marketing platform * Select prequalified targeted and top-tier customer * Create a unique virtual experience for privilege guests as well trough its website and entry key * Track behaviors of target customers * The website tracks behaviors of target customers * Create events which can be an opportunity to launch a new product to a right target costumer * Enable luxury companies to get new costumers. * Work as a CRM tool In terms of Threats: * No competitors at the moment because is very selective and the nurture the relationship with the brand. * However, competitors can come in the market, target also luxury clientele with more luxury brands or more subcategories * New competitors can come and create other type of cross-marketing platform like a privilege club which enables the brands to meet * New competitors can come an create the same magazine suited for the global market or USA market which number of customers are greater. 4. What would you do with the expansion opportunities described at the end of the case (pp. 10-13)? Would you pursue: (a) increasing the number of sponsors I the current Whitebook? (b) replicating the current Whitebook in overseas market; or (c) developing an alternative Whitebook focused on the new â€Å"edgy† brand market? Why? Answer with Pros and Cons in 1 to 2 pages. (a) Increasing the number of sponsors I the current Whitebook Pros: * Increase flexibility when planning events * Increase quantity of events (number of events) * Increase quality of events, as more VIP customers and sponsor companies are available * Increase the use of CRM tool * Make the relationship between brand and consumer more visible Cons: * Additional cost could offset the fixed costs of production * Losing credibility * Losing trust with the brands * Losing luxury appeal because luxury is based on scarcity and exclusivity (b) Replicating the current Whitebook in overseas market (the best option because:) Pros: * Minimize additional effort and attention required to Whitebook * Provide learning opportunity for the account managers. * Can introduce new categories in the book * Multinational sponsor already present in the Japanese version can be included in the overseas version * Already implemented in US, Singapore Cons: * There’s a small budget required by sponsors * The decisions so fare are regional and not on corporate level * Changing the marketing strategy at a global level will be uncontrollable for Whitebook unless they change the whole corporate structure, which possible (c) Developing an alternative Whitebook focused on the new â€Å"edgy† brand market Pros: * Maintain most loyal costumers * Help to acquire innovative customers. * Guarantee of 50 000 targeted customers * Involves high-margin brand segments * Developing new relationships with new companies Cons: * Should redirect the target customers on young customers * Being part of a community takes out their own personality and uniqueness * Because edgy brands target young customers and customers prefer interactive marketing tools so edgy brand prefer to invest their marketing budget and events or promotions rather that printing marketing * Change the value of luxury image of the book * Because luxury is based on exclusivity and scarcity, including edgy brands will damage this luxury image.

Quick Money

Over the weekend Lucy organized a sleep over for a friend who was interested in making some quick money. Rob tried to molest her. Lucy's friend resisted, and that is how the scuffle began. Karen; Lucy's friend had known what she had come but needed a little persuasion as she had never that kind of stuff and she desperately needed money to bail her boyfriend out of prison. Lucy nudged her and later went to call dad who was waiting impatiently in the sitting room downstairs. The action used to happen in Lucy room. Dad staggered into the room, grabbed Karen by the neck and pinned her down to the bed. He a little bit violent when drunk. Karen let out a sharp shrill and gathered enough adrenaline to push dad who had already tore her red velvet dress apart and was mounting her.She succeeded but lost her step and fell on her belly two steps from the leg of the bed. With hawk instincts Rob rose and grabbed her by the ankle. Rob pulled her back towards him and she reacted by kicking him thrice in his face, a matter that escalated the tension and made Rob become more rabid as he started nose bleeding. He was now on his feet and his sinister motive was written all over his face as his boner had receded. A panic struck Karen leaped out of the room and tried to shut the door behind her but Rob's hand was already on her left arm. Karen jerked from the tight grip and hit her back on the rails of the first floor, she lost balance and landed on the ground head first. By then Lucy was just stepping back into the house. I called for the ambulance immediately but the time it got to the house she had already passed out and was pronounced dead upon arrival in the hospital. ReferenceMelatonin signalin , Kj Schippers, SA Nichols 2014Guiding life dark secret, LM Friedman 2007

Aurthur Millers The Crucible and McCarthyism

Miller's message conveys what centuries of life are like centuries ago and what theme is in those eras. Just like today's social and political issues. All three generations have intolerance, hysteria, reputation, and empowerment. This is one of the reasons they are in contact with each other. Teenagers learn much from Crucible 's information, including Puritan' s intolerance to those who do not comply with their religious beliefs, or who think different from themselves. The theme of The Crucible is in the bustle and Arthur Miller talked about the terrible story of Salem witch hunt in 1692 and combined it with McCarthyism of the 1950 's. The drama reflects Miller's view and McCarthy's view, and what he considers to resemble Salem witch hunting. Proctor is the hero who Miller uses to reflect the unfairness of Salem and McCarthy's trial and how the fact died in the 1950s. In Arthur Miller's Chura, feminism is not only allowed but also encouraged. This book shows myriad examples of femin ism and shows the life of a Puritan woman during the trial of Salem Witch. The definition of feminism is the theory of gender, politics, and social equality. It is thought that men and women should have equal rights and opportunities. (Feminism - Webster) During this time, women were considered unfair In this article, I will analyze the historical background of crucible and its relevance in today's society. I believe Arthur Miller 's life and McCarthyism' s experience had a strong influence on the writing of Yuzu. McCarthy named after Joseph McCarthy was an era of intense anti-communism that took place in the United States from 1948 to 1956. During this period, the US government persecuted Communist US, its leaders, and many others suspected of being communists. Krugersburg was written by Arthur Miller in the McCarthy era. McCarthyism was led by Senator Joe McCarthy who searched Communists in America in the 1950s or who did hunting witches. This hunting witch indirectly reveals ... ... one of the most strangest and most fearful chapters in human history. Arthur Miller's Chura is a dramatic story about the true story. In the 17th century ... - similarity between crucible theme and McCarthshire In 1692, Arthur Miller's crucible depicted people who saw harmless people because they did not commit a crime. A magician hanged. Crucible provides an accurate history of witch hunting, but its true outcome lies in the many important problems that it deals with. Aurthur Millers The Crucible and McCarthyism Miller's message conveys what centuries of life are like centuries ago and what theme is in those eras. Just like today's social and political issues. All three generations have intolerance, hysteria, reputation, and empowerment. This is one of the reasons they are in contact with each other. Teenagers learn much from Crucible 's information, including Puritan' s intolerance to those who do not comply with their religious beliefs, or who think different from themselves. The theme of The Crucible is in the bustle and Arthur Miller talked about the terrible story of Salem witch hunt in 1692 and combined it with McCarthyism of the 1950 's. The drama reflects Miller's view and McCarthy's view, and what he considers to resemble Salem witch hunting. Proctor is the hero who Miller uses to reflect the unfairness of Salem and McCarthy's trial and how the fact died in the 1950s. In Arthur Miller's Chura, feminism is not only allowed but also encouraged. This book shows myriad examples of femin ism and shows the life of a Puritan woman during the trial of Salem Witch. The definition of feminism is the theory of gender, politics, and social equality. It is thought that men and women should have equal rights and opportunities. (Feminism - Webster) During this time, women were considered unfair In this article, I will analyze the historical background of crucible and its relevance in today's society. I believe Arthur Miller 's life and McCarthyism' s experience had a strong influence on the writing of Yuzu. McCarthy named after Joseph McCarthy was an era of intense anti-communism that took place in the United States from 1948 to 1956. During this period, the US government persecuted Communist US, its leaders, and many others suspected of being communists. Krugersburg was written by Arthur Miller in the McCarthy era. McCarthyism was led by Senator Joe McCarthy who searched Communists in America in the 1950s or who did hunting witches. This hunting witch indirectly reveals ... ... one of the most strangest and most fearful chapters in human history. Arthur Miller's Chura is a dramatic story about the true story. In the 17th century ... - similarity between crucible theme and McCarthshire In 1692, Arthur Miller's crucible depicted people who saw harmless people because they did not commit a crime. A magician hanged. Crucible provides an accurate history of witch hunting, but its true outcome lies in the many important problems that it deals with. Aurthur Millers The Crucible and McCarthyism Miller's message conveys what centuries of life are like centuries ago and what theme is in those eras. Just like today's social and political issues. All three generations have intolerance, hysteria, reputation, and empowerment. This is one of the reasons they are in contact with each other. Teenagers learn much from Crucible 's information, including Puritan' s intolerance to those who do not comply with their religious beliefs, or who think different from themselves. The theme of The Crucible is in the bustle and Arthur Miller talked about the terrible story of Salem witch hunt in 1692 and combined it with McCarthyism of the 1950 's. The drama reflects Miller's view and McCarthy's view, and what he considers to resemble Salem witch hunting. Proctor is the hero who Miller uses to reflect the unfairness of Salem and McCarthy's trial and how the fact died in the 1950s. In Arthur Miller's Chura, feminism is not only allowed but also encouraged. This book shows myriad examples of femin ism and shows the life of a Puritan woman during the trial of Salem Witch. The definition of feminism is the theory of gender, politics, and social equality. It is thought that men and women should have equal rights and opportunities. (Feminism - Webster) During this time, women were considered unfair In this article, I will analyze the historical background of crucible and its relevance in today's society. I believe Arthur Miller 's life and McCarthyism' s experience had a strong influence on the writing of Yuzu. McCarthy named after Joseph McCarthy was an era of intense anti-communism that took place in the United States from 1948 to 1956. During this period, the US government persecuted Communist US, its leaders, and many others suspected of being communists. Krugersburg was written by Arthur Miller in the McCarthy era. McCarthyism was led by Senator Joe McCarthy who searched Communists in America in the 1950s or who did hunting witches. This hunting witch indirectly reveals ... ... one of the most strangest and most fearful chapters in human history. Arthur Miller's Chura is a dramatic story about the true story. In the 17th century ... - similarity between crucible theme and McCarthshire In 1692, Arthur Miller's crucible depicted people who saw harmless people because they did not commit a crime. A magician hanged. Crucible provides an accurate history of witch hunting, but its true outcome lies in the many important problems that it deals with.